In a recent incident, artificial intelligence was used to create sexually explicit photos of Taylor Swift, which quickly spread across platform X. The incident sparked widespread criticism. In response to the situation, the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) has now issued an official statement. This incident underscores the ethical concerns surrounding the use of AI and the need for responsible usage.
Describing the deepfake images “upsetting, harmful, and deeply concerning,” the actor’s union stated, “The development and dissemination of fake images — especially those of a lewd nature — without someone’s consent must be made illegal.”
They further continued, “As a society, we have it in our power to control these technologies, but we must act now before it is too late.”
The controversial images showed the Grammy-winning artist, dressed in a Kansas City Chiefs uniform, in inappropriate situations. This incident occurred following SAG-AFTRA’s call for protective measures against the misuse of artificial intelligence, a point they strongly emphasized during their strike demands. This highlights the need for stringent regulations to prevent such misuse of technology.
Similarly, Satya Nadella, the CEO of Microsoft, also expressed his views on the AI-generated images of Taylor in a conversation with NBC,”Yes, we have to act. I think we all benefit when the online world is a safe world.”
He continued, “And so I don’t think anyone would want an online world that is completely not safe for both content creators and content consumers. So therefore, I think it behooves us to move fast on this.”